The Nails Room
Categories
Brand Identity Systems
Client
The Nails Room - Hrisi
Project
Complete brand identity system
Services
Brand strategy Visual identity Stationery design Social templates
Year
2025
Position a new nail studio as more than appointments - create a trusted artisan experience blending warmth, creativity, and ritual that turns first-time clients into regulars.
My role: Directed full brand strategy, positioning, and visual identity creation.
CREATIVE DIRECTION
Soft pastel ritual aesthetics with hand-drawn feminine logo. Key decision: pebble-shaped business cards (not standard rectangles) to make every touchpoint feel playful and memorable, like a drop of nail polish. Built complete system around core values - INSPIRATION, TRUST, CREATIVITY.
DELIVERABLES
1. Research-driven brand positioning & whitespace strategy
2. Hand-drawn logo & feminine soft pastel palette
3. Pebble-shaped stationery system (business cards in full colour range, price lists, gift certificates)
4. Social media templates for seamless execution
5. Complete brand guidelines
THE IMPACT
Transformed routine manicures into resonant creative rituals. Distinctive pebble cards became talking point - every client interaction now reinforces the studio's artisan positioning.
I build complete, tactile brand systems that create emotional client connections and clear market differentiation.
The Nails Room
Categories
Brand Identity Systems
Client
The Nails Room - Hrisi
Project
Complete brand identity system
Services
Brand strategy Visual identity Stationery design Social templates
Year
2025
Position a new nail studio as more than appointments - create a trusted artisan experience blending warmth, creativity, and ritual that turns first-time clients into regulars.
My role: Directed full brand strategy, positioning, and visual identity creation.
CREATIVE DIRECTION
Soft pastel ritual aesthetics with hand-drawn feminine logo. Key decision: pebble-shaped business cards (not standard rectangles) to make every touchpoint feel playful and memorable, like a drop of nail polish. Built complete system around core values - INSPIRATION, TRUST, CREATIVITY.
DELIVERABLES
1. Research-driven brand positioning & whitespace strategy
2. Hand-drawn logo & feminine soft pastel palette
3. Pebble-shaped stationery system (business cards in full colour range, price lists, gift certificates)
4. Social media templates for seamless execution
5. Complete brand guidelines
THE IMPACT
Transformed routine manicures into resonant creative rituals. Distinctive pebble cards became talking point - every client interaction now reinforces the studio's artisan positioning.
I build complete, tactile brand systems that create emotional client connections and clear market differentiation.