Epoque
Categories
Brand Identity Systems
Client
Self-initiated project
Project
Boutique brand identity
Services
Creative Direction Full visual identity Art direction Packaging system.
Year
2025
THE CHALLENGE
Blend sophisticated French patisserie heritage with West London's eclectic charm. Create a brand feeling both couture and inviting for competitive local market.
My Role: Creative Director - full visual identity, art direction, packaging system.
CREATIVE DIRECTION
Parisian gardens reborn through contemporary light. Translated 18th-century elegance into approachable modern luxury: verdant greens + soft neutrals, handcrafted motifs, refined typography. Balanced classic tradition with whimsical detailing to celebrate artisan delight.
DELIVERABLES
1. Research-driven positioning & strategic narrative foundation
2. Handcrafted visual identity (logo, palette, typography, motif illustrations)
3. Packaging suite (croissants, macarons, viennoiseries, gateaux)
4. Store signage & menu design
5. Naming exploration anchoring French-modern blend
THE IMPACT
Distinctive boutique presence in West London. Unified identity evoking style, warmth, creative escapism - positioned EPOQUE as premium yet joyful destination.
Premium food & beverage branding combining heritage storytelling with contemporary commercial appeal.
