The Nails Room
Categories
Brand Identity Systems
Client
The Nails Room - Hrisi
Project
Complete brand identity system
Services
Brand strategy Visual identity Stationery design Social templates
Year
2025
THE CHALLENGE
Position a new nail studio as more than appointments - create a trusted artisan experience blending warmth, creativity, and ritual that turns first-time clients into regulars.
My role: Directed full brand strategy, positioning, and visual identity creation.
CREATIVE DIRECTION
Soft pastel ritual aesthetics with hand-drawn feminine logo. Key decision: pebble-shaped business cards (not standard rectangles) to make every touchpoint feel playful and memorable, like a drop of nail polish. Built complete system around core values - INSPIRATION, TRUST, CREATIVITY.
THE CHALLENGE
Position a new nail studio as more than appointments - create a trusted artisan experience blending warmth, creativity, and ritual that turns first-time clients into regulars.
My role: Directed full brand strategy, positioning, and visual identity creation.
CREATIVE DIRECTION
Soft pastel ritual aesthetics with hand-drawn feminine logo. Key decision: pebble-shaped business cards (not standard rectangles) to make every touchpoint feel playful and memorable, like a drop of nail polish. Built complete system around core values - INSPIRATION, TRUST, CREATIVITY.
Working closely with the client, we refined a design language that is adaptable yet precise. Typography, color, and layout were developed to reflect both the practical and expressive qualities of the brand. Each element was tested across different formats to ensure consistency, from social platforms to editorial applications. The result is a system that communicates clearly while maintaining a distinct and recognizable character.
Working closely with the client, we refined a design language that is adaptable yet precise. Typography, color, and layout were developed to reflect both the practical and expressive qualities of the brand. Each element was tested across different formats to ensure consistency, from social platforms to editorial applications. The result is a system that communicates clearly while maintaining a distinct and recognizable character.
The outcome is an identity and website that position the brand with confidence and clarity. Minimal forms and considered interactions establish a design framework that feels both modern and enduring. Beyond aesthetics, the system provides guidelines and assets that enable the brand to expand independently. This ensures the work remains relevant, adaptable, and capable of evolving with future needs.
The outcome is an identity and website that position the brand with confidence and clarity. Minimal forms and considered interactions establish a design framework that feels both modern and enduring. Beyond aesthetics, the system provides guidelines and assets that enable the brand to expand independently. This ensures the work remains relevant, adaptable, and capable of evolving with future needs.
