Mind Work
Categories
Creative Direction
Client
School of Life collaboration
Project
Workplace wellness card deck
Services
Product Design Collaboration
Year
2025
THE CHALLENGE
Make workplace wellness tangible and desirable. Design cards promoting mental health, relationships, purpose, and balance that non-creative teams would actually use.
My Role: Creative Lead in collaboration with School of Life - full product identity, packaging, and experience design.
CREATIVE DIRECTION
Clarity made tactile. Minimalist packaging with spatial harmony and modular grid structure. Neutral palette punctuated by soft color accents symbolising focus & flow. Refined typography creates intuitive navigation, turning routine exercises into refined moments of connection.
DELIVERABLES
1. Design-led brand identity & whitespace positioning
2. Minimalist packaging with layered tactility
3. 20-card deck across 4 sections (Relationships, Mindfulness, Purpose, 4. Balance)
5. Card architecture with rhythmic hierarchy + prompts
6. Complete product experience guidelines
THE IMPACT
Transformed corporate wellness into modern design experience. Enjoyable challenges improving employee wellbeing across non-creative industries. School of Life collaboration validates commercial credibility.
Ability to productise complex psychological concepts into collaborative, market-ready design systems.
