Reborn, a fashion brand specialising in denim and timeless clothing, aimed to transform its image from a standard retailer to a memorable brand. While quality and customer support were previously their main selling points, these are now considered basic requirements in the industry. The challenge was to develop a unique positioning and visual identity that would resonate with both existing and potential customers.

Through strategic discussions with the owner, it became clear that Reborn needed to move away from a generic, rigid presentation style. Instead, the focus shifted to conveying essential comfort, sophistication, and a sense of freedom. This led to a new brand positioning:

Reborn as a lifestyle companion, guiding customers towards elegance and comfort in their daily lives. The brand now aims to be the gateway to a refined yet relaxed way of living, helping customers express their personal style with confidence.

This repositioning involved developing a fresh brand strategy, updating the visual identity, and creating a new overall artistic direction. The goal was to create a more distinctive and appealing brand image that would stand out in the competitive fashion market.